Insights from every source that moves your gameWith the evidence behind each one
Cynder turns a studio’s own figures into insights and suggestions: what moved, and what to do next.
Report Nº 214 · Demo data
What this looks like
One morning’s analysis
Report Nº 214 · Demo data
- Steam PartnerCaptured 06:00
- Steam NewsCaptured 06:02
- YouTube StudioCaptured 06:04
- TikTok StudioCaptured 06:05
- DiscordCaptured 06:06
- SteamDBCaptured 06:07
6 of 6 sources captured06:00
Wishlist additions
Daily · 2 to 31 Jul- What Cynder saw
Wishlist additions up 38% from the day the trailer went on TikTok.
628 against 455 the week before, and higher on six of the seven days.
- What the evidence suggests
The trailer is the likely cause.
Direct navigation rose 45% over the same six days. Moderate confidence: one earlier trailer in this style did the same.
Where the extra visits came from
Store visits · 25–31 JulSteam credited only 246 visits to tiktok.com: taps inside the TikTok app arrive with no referrer and land in direct navigation. With TikTok connected as well, Cynder sees the trailer’s 41,200 views in the same days as the rise.
- Option worth considering
One option is to cut the next trailer to reach gameplay within four seconds.
The studio’s posts that already do average 28,600 views, against 2,400 and 1,800 for the two that open on a logo card.
Gameplay-first posts drew about 14 times the views
The studio’s recent TikTok postsAverage views per post28,6002,100